“If that story existed, believe me, we would have heard about it,” Ken Lukaska, who worked as a product manager for the core Cheetos brand when Flamin’ Hots were rolling out nationally, told the Times. An internal investigation was launched that resulted in no evidence of Montañez’s claims. That’s when Greenfield heard Montañez’s story and contacted corporate. It all went unchecked by Frito-Lay for several years, as most of the executives involved in developing the Flamin’ Hot brand had already retired. Montañez himself only began taking credit for inventing Flamin’ Hot Cheetos during paid speaking engagements in the 2000s, and his claims went viral when the media promoted his feel-good rags-to-riches tale. In a statement to the Times, Frito-Lay credits Lynne Greenfield, a young MBA and junior employee, who was tasked with creating the brand in the late ’80s, and Fred Lindsay, a company salesman on the South Side of Chicago, for pushing the company into that flavor category after noticing spicy snacks from local competitors would “just blow off the shelf.” In a piece published just days after the Planet Money episode aired, the Times claimed that Montañez did not, in fact, invent the snack and that the story is just an urban legend, “according to interviews with more than a dozen former Frito-Lay employees, the archival record and Frito-Lay itself.” Enrico ate it up (figuratively, but maybe literally too?) on the spot, and the rest of history. Then, he called up Roger Enrico, the chief executive of Frito-Lay at the time, to pitch his idea. So, taking cues from the similarity in shape between an elote and a Cheeto, he filled a trash bag with cheeseless Cheetos off the production line, took them home, and ultimately invented Flamin’ Hot Cheetos. Montañez never won, but then while stocking chips in a store off the clock, he noticed that the Mexican spices shelf was next to the snacks shelf. To earn some extra money, he would submit ideas to the factory, which was running a sort of contest for new chip flavors (Frito-Lay has not verified this contest ever existed, by the way). Last week, the NPR podcast Planet Money released an episode detailing the long-held origin story of Flamin’ Hots.Īs the story goes, in the late 1980s, Richard Montañez was a janitor at the Frito-Lay plant in Rancho Cucamonga.
Each bag in the 40-count box comes to roughly $0.31 (not including estimated tax), so it’s certainly more wallet-friendly than hitting up the vending machine.Flamin’ Hot Cheetos are back in the news-and not just because they’re flying off the shelves. There’s no need to do the math here, because we’ve taken it for you.
People in the comments were already talking about what a great deal these are, so this Amazon Prime Day price is a steal. “ hot and Cheetos, what more do you need to know,” one buyer wrote. Who doesn’t like crunchy, cheesy, and heated snacks? It has over 13,700 ratings with an average of 4.7 out of 5 stars. The 40-count of Cheetos Flamin’ Hot is a favorite on Amazon every day. Not only are you saving more than $5, but you’re one step closer to being the proud owner of a whole lot of Frito-Lay’s Flamin’ Hot Cheetos. Normally, the giant offering is almost $17.98 - however, in honor of the huge shopping day, Prime members can get it for 30% off until June 22 at 11:59 p.m. The box of 40 bags that are 1 ounce each, so they make for the perfect addition to any lunch time (or to hold you over until dinner).
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